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Dior Prestige La Creme – A Story of Beauty

Ep 85: A Story of Beauty
Dior Prestige La Creme
Photo: Dior

Off the coasts of Normandy, Monsieur Christian Dior had cultivated a garden of roses. Close to the family villa Les Rhumbs, he had discovered a rose in particular. One that radiated a unique beauty, one who despite the harsh sea winds, thrived and blossomed. It was the cliff rose, the Queen of all roses. 

The secret of the Dior Rose Garden of today, found in one man’s passion ignited by his love of beauty. For generations, the cliff rose was bred by a Jerome Rateau, one expert in roses.  With patience, precision and perhaps a touch of serendipity,  Rateau created a unique rose, which is today known as the Rose de Granville.

Rosa de Granville – Active ingredient in the Dior Prestige La Creme

The Rose de Granville, one chosen out of 40 000, comes from an genetic line of roses known for its extraordinarily dense nutrient composition. Comprising over 120 phytochemicals, the Rose de GranVille extract is carefully processed from the separate parts of the plant. The stem, the flowers, the buds and the fruit- the molecules are distilled using a patented process known as electromagnetic eco-extractions, a new molecular fractionation process dedicated to ensuring purity, integrity and bioactivity of 88 molecules extracted from the fresh petals of the rose. 

Find out more about Floral Perfumes: The Subtle Beauty of a Flower

The petals are first cold pressed in the mobile unit right in the garden itself before being processed in the laboratory. There, the petals are bathed in electromagnetic waves and centrifuged, in order that the bioactive extract may be isolated.

The result?

The purest extract of the Rose de Granville, one comprising 88 bioactive molecules. The highest standard of purity, one without the use of any solvents. Ultimately, one that is formed out of itself, the precious water from the petals themselves. Also, a new fraction of the rose which comprises the highest molecular diversity amongst all other extracts from its predecessors. The purest of a pure extract. The legendary Rose de Granville- polyphenols, phytosterols, amino acids and oligosaccharides that make up the elixir of youth. In vitro tests confirm its potency showing the extracts act directly on 25 biological targets of skin aging.

The Dior Prestige La Creme Extraction
Photo: Dior

In vitro testing by Dior Science:

  1. The themo-extract is 6x more effective than vitamin C in increasing collagen I synthesis in the dermal matrix.
  2. The cryo-extract of the flower is 7x more effective than vitamin E phosphate for cellular differentiation, hydration, and adhesion at the epidermal level.
  3. The biosynthetic sap extract is 4x more effective than niacinamide, a popular brightening ingredient, and vitamin C on differentiation, hydration and adhesion at the epidermal level.
  4. At the dermal matrix level, the biosynthetic sap extract is 2.5x more powerful than retinol on synthesis of collagen I; and 1.5x more powerful than retinol on hyaluronic acid synthesis.

Rosapeptide

Photo: Dior

And just when we begin to think that it doesn’t get any better, we learn that Dior Science has also uncovered another beauty secret. Rosapeptide, a regenerative concentrate which capable of acting on all 3 levels of the skin.  The 4 active ingredients-rose fraction, rose sap and 2 biopeptides, are selected for their synergistic actions on collagen synthesis. This, when incorporated in a single complex, increase type 1 collagen synthesis, an essential protein responsible for skin density and elasticity. 

This synergy results in a holistic rejuvenation of the skin. Beginning with the skin’s functions, and quickly taking on the form of radiant, healthy skin. One that tells the story of the science of beauty, from the inside out.

@drteowanlin Dior Prestige La Creme contains an extract of the Rose de Granville obtained by a patented molecular fractionation process. The result? 88 bioactive molecules in a single complex that acts on 25 distinct cutaneous targets. Revealing soon in this week’s podcast episode. #scienceofbeauty #diorbeauty #skincaretips #skincare101 #learnontiktok ♬ original sound – Dermatologist Skincare Dr.TWL

Cultivation of Rosa de Granville for Dior Prestige La Creme

The House of Dior, accompanied by Biosphere, specialists in agroecological transitions, plans to create and develop the first regenerative cultivation for the rose in the Dior Rose Garden. In 2023, they plan to be certified by the Union for Ethical BioTrade.

This new type of cultivation plans aims to have an impact on biodiversity, health and richness of the soil, its resilience, as well as its capacity for capturing carbon.

The Dior Prestige La Creme harvesting of the Rosa de Granville
Photo: Dior

Extraction

In 2022 Dior Science introduces a new molecular fraction of the Rose of Granville. It is a new, patented electromagnetic eco-extraction process. The new extraction method requires fresh petals to harness the full, pure, and regenerative power of the Rosa de Granville.

The petals first undergo cold press in the mobile unit in the Dior Rose Garden. Then, the concentrate is subject to electromagnetic waves and undergoes centrifugation in the lab. These 3 steps is key to isolate an extract containing the 88 molecules from the fresh flower. All this is culminates in the Dior Prestige La Creme marking a new anti-aging frontier.

The Dior Prestige La Creme
Photo: Dior

I hope you’ve enjoyed the telling of today’s story which also rather aptly crystallises my all-time beauty mantra. Inside-out beauty with a dose of science!

As always, thank you for joining us on this week’s podcast, the last podcast episode for 2022. Wishing all of you a wonderful holiday season and a happy new year! 

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